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Expert commercial strategy and business planning, acquisition/licensing opportunity evaluation and BD support, modeling/forecasting and valuation, and market research for Life Sciences - working with

pharma, biotech, medtech, startups, and investors

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Key Services & Capabilities

Combining expert analytical acumen with in-depth market experience

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Opportunity Assessment and Commercial Due Diligence

Maximize insight for evaluating and prioritizing potential targets or presenting to potential partners

  • Opportunity screening and sourcing: asset-, therapeutic area-, and technology-based 

  • Target prioritization frameworks and execution

  • Competitive intelligence and pipeline assessment

  • Commercial due diligence and comprehensive business case development

  • C-suite and investor presentations, briefs,
    and pitch decks

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Modeling and Forecasting 

Customized approaches for 

unconventional market challenges

  • Utilization and revenue models: clinical/ epidemiological-, volume-based

  • market-tracking and portfolio models

  • Medical device and technology models - including CapEx+consumable spend, services/ support/ licenses, pull-through dynamics

  • Company and portfolio valuation modeling (NPV/IRR/NAV)

  • Commercial reporting, P&L, and long-term planning

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Commercial Strategy
and Business Planning

Help differentiate and shepherd products 
to reach their potential

  • Product positioning and differentiation

  • New product commercial strategy and development

  • Portfolio strategy and optimization

  • Business plan development and gap analysis 

  • Launch planning and market entry strategy

  • Leveraging deep expertise in rare/orphan disease and specialty products

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Market Insights and Analytics

Expert analytical acumen to
optimally inform business decisions

  • Market research - primary and secondary, qualitative and quantitative

  • Product profile development, testing, and refinement
  • Engaging diverse stakeholders - thought leaders, clinicians/HCPs, advocates, and patients
  • Product and market performance analysis
  • Sales force planning, targeting, and profiling

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Market Experience

Extensive work in US and EU markets, and further experience in Latin American and Asian markets

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Client Experience

Broad range of experience working with big pharma, midsize biotech, development-stage companies, and venture capital/private equity investors

Client & Project Examples:

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Top Global Pharma

Project types: Rare Disease Chart Review & Commercial Strategy / Vaccine Opportunity Assessment / Positioning & Messaging


Shlomo Harnas is a seasoned commercial strategist and BD/M&A/licensing evaluation professional with extensive experience in biopharma, medtech, and healthcare across consulting and industry. His work encompasses opportunity assessments and due diligence, valuations and deal support, developing and refining business cases, new product and portfolio strategy/prioritization, and commercial and market entry strategy in the US, EU, and emerging markets (BRIC, Latin America).

He is the Managing Director of Akrolyth Advisory, working on both buy-side and sell-side with industry, VC and PE investors, and translational research groups. He was previously the North America Commercial Director for Grünenthal, a Germany-based global pharma, where he was responsible for commercial development and BD evaluation/assessments, and was Commercial lead for a mid-late stage rare disease program.

Prior to that, he was the go-to diligence/LM&A lead with Navigant Consulting’s global Life Science practice, as well as a member of Leerink Swann’s advisory group and of Clarion Healthcare’s strategy practice. Shlomo also works with startups and accelerators as a mentor, advisor, and investor.

Throughout his career, Shlomo has been especially valued for his depth of insight, versatility and speed in gaining mastery of new subjects, and ability to navigate complexity and provide structure and clarity to challenging questions.

Shlomo holds a Master’s degree in Biology from the Massachusetts Institute of Technology, where he was a Presidential Doctoral Fellow, and a Master’s/Bachelor’s in Biochemistry and Mathematics from Brandeis University, summa cum laude, with highest honors, where he was a Goldwater Scholar and Howard Hughes Medical Institute fellow.

He has lived in 4 countries, is fluent in English and Portuguese, and is conversant in 3 more languages. 

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Contact Us

Let us know how we can best serve your needs!

Madison, NJ       Dallas, TX

Phone: +1 833-257-6598 (1-833-AKROLYTH)

Thank you for contacting us! We will get back to you in the next business day or two.

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